At JXM, we love aggressive ad strategies. Not those all-caps BUY IT NOW prompts or the relentlessly invasive ads that annoyingly follow customers around. Nobody wants that. No, when we say aggressive, we mean aggressively strategic.
Think boxing champ meets chess grandmaster.
To create a winning ad strategy, you need to be aggressive. But too many marketing companies think that means dominating a single keyword or outbidding competitors at every opportunity. The problem is, you’ll bankrupt yourself before you see results. That’s where strategy comes in.
Our approach to advertising isn’t about throwing punches at your competition or cornering your customers with a knockout ad. It’s about surveying the chessboard, seeing your strengths, understanding your competitors’ weaknesses, and playing out a strategy that ends in checkmate.
When they go low, we go high
Our approach to an aggressive ad strategy starts with identifying your key value propositions: the things that set you apart in the eyes of your customers. It goes beyond making claims—we look for concrete, irrefutable evidence that your customers can take to the bank. Any company can run an ad that says, “we’re the best.” We’ll run a campaign on behalf of your brand that tells everyone exactly why you’re the best at whatever your specific value propositions are.
Surveying the entire chessboard
While your competitors spend huge sums to compete on Google Ads, perhaps we’ll help you better capitalize on Instagram. Getting beat on one keyword? We’ll explore others worth your time. Need to branch out beyond digital? Let’s fill the void with print marketing. Let us help you figure out the best ad strategy for winning across the board.
Continuous evaluation and improvement
Float like a butterfly, sting like a grandmaster
Whether you’re in the financial sector, manufacturing, retail, healthcare, or another industry altogether, we’ve stepped into the ring for clients just like you in the past. With over 5 billion in advertising served over the past decade, we’re no amateurs when it comes to ad strategy. We’ve put in the time, the work, and the heart to become experts. More importantly, we continue to put in the effort for every client—new and longstanding alike. Advertising demands an aggressive approach. But it also demands strategy. Right in the middle, you’ll find the team at JXM playing chess in the center of the boxing ring. It’s an unconventional pairing, but the winning combination isn’t always the one you’d expect.